Don’t think of GenM as your typical job application. While your message should remain professional, you can be much more friendly on GenM.

The first thing you want to do is "star" 15 or more mentors that you like on the Discover page. You will then be able to message them all at once with the same template.

Then, you can message businesses, depending on your goals. If you’re not sure about how to reach out, think of what you’re looking for and what you can offer. Let the businesses know what skills you're looking to build, and also ask them what they're looking for from an apprentice.

Here's a sample message you can take inspiration from:

"Hi <<recipient>>,

My name is Lauren, and I'm looking to gain skills in SEO focused content writing, social media management, and brand building during an apprenticeship. What are the tasks you'd like an apprentice to help your business with?

Talk soon,


We also have chat templates that can help guide you on how to structure your messages. You can customize the templates, but do not remove the <<recipient>> field, otherwise your message will send without the recipient's name. We suggest messaging a minimum of 15 businesses to explore your options and find the right mentor.

Students that are most successful on GenM are the most proactive ones, meaning they don't just wait for inbound messages—they know what they want and they take the necessary steps to achieve their goals.

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